APRIL Sales/Deals:

Easter/Passover/other promotions

Easter Seal theme for insert coupons and promotions

Eggs
Ham
Asparagus
Butter
Coconut
marshmellows
chocolate chips
cookie mix
sugar
powdered sugar
brown sugar
brownie mix
cake mix
food coloring
dyes
pastel colored items
spices
Horseradish
Some Jewish/Passover items not found during other months
Gift basket supplies (baskets, cellophane, grase, bags, ribbons and bows, etc.)
farm animal, spring baby animal toys and items, rabbits, chicks
 

Earth Day promotions
Organic foods
Eco-conscious products
Energy savers
Go Organic for Earth Day! Coupon booklet
Coupon inserts for environmental causes/eco-friendly products
Usually free, or promotions, on reusable totes and shopping bags
 

Daylight Savings Time promotions
Batteries
smoke detectors
carbon monoxide monitors
natural cleaners
CFL light bulbs
 

Clearance items:

Olive Oil (April starts the new season)

Winter items

Frozen items: Popsicle, ice cream, frozen novelties, etc (this is the time when “last year’s flavors” are cleared out, packaging redesigned, etc., to make room for the new products in April)

Occasions:

April Fool’s Day
Earth Day
Arbor Day

Other Promotions this month:

National Garden Week
Medication Safety Week
Income Tax (various promotions)
Secretary’s/Administrative Professional’s Week
National Soyfoods Month
National Window Safety Week

Produce in Peak Season:

Artichokes
Asparagus
Beets
Broccoli
Cabbages
Carrots
Grapefruit
Hass Avocado
Mushrooms
Onions
Peas
Rhubarb

Return to Guide to Sales Cycles