Costco is more than just bulk toilet paper and oversized ketchup bottles. The warehouse giant is known for its exclusive deals and products you simply can’t find anywhere else. From gourmet snacks to high-end appliances and unexpected luxury items, Costco offers a little bit of everything—at prices that make it hard to resist. Members are often surprised by just how unique their product selection really is. If you’re only shopping for basics, you’re missing out on some serious hidden gems. Here are 12 unique products you can only find at Costco.

1. Kirkland Signature Extra Virgin Olive Oil

Costco’s private-label olive oil is a best-kept secret among chefs and foodies. It’s cold-pressed, organic, and consistently ranks high in quality tests. The large bottle lasts a long time and is a fraction of the price of premium brands. Many people don’t realize it’s imported from Italy and Spain. The flavor is rich and smooth, perfect for salads or cooking. It’s an everyday kitchen staple with gourmet-level quality.

2. 5-Pound Tubs of Cookie Dough

Costco’s massive tubs of cookie dough are a dream for any dessert lover. Whether you’re hosting parties or just love baking at home, this item delivers value and fun. The dough comes in popular flavors like chocolate chip and oatmeal raisin. It freezes well, so you can portion it out over time. You’ll only find tubs this size and quality at Costco. It’s a sweet deal that keeps on giving.

unique products at Costco

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3. Luxury Watches Like Rolex

Believe it or not, some Costco locations carry high-end luxury watches, including brands like Rolex and Omega. These timepieces are real, authentic, and often offered below retail value. You won’t see them on the floor—ask at the jewelry counter. It’s one of the most unexpected perks of membership. Selection varies, and availability is limited, but when they’re in stock, they’re a steal. Few other retailers can match the surprise of finding a Rolex next to bulk snacks.

4. Seasonal Gift Baskets

Costco’s seasonal gift baskets are generous, beautifully packaged, and filled with premium goods. From holiday chocolate towers to wine and cheese collections, they’re perfect for gift-giving. You won’t find the same designs at other stores. These baskets are often created exclusively for Costco. They look far more expensive than they actually are. Ideal for holidays, birthdays, or client gifts, they save time and impress.

5. Portable Saunas

Yes, Costco sells home saunas—and they’re more affordable than you’d think. These portable or in-home infrared saunas are perfect for wellness lovers. With easy assembly and quality construction, they offer spa-like benefits at home. You usually won’t see this in-store, but they’re available online to members. Few other big-box retailers stock wellness items like this. It’s a surprising luxury at a practical price.

6. Kirkland Signature Wines and Spirits

Kirkland Signature wine and spirits are exclusive to Costco and praised by sommeliers and casual drinkers alike. Their wine selection includes varietals from Napa, Italy, and France—many produced by top-tier wineries under the Kirkland label. The prices are unbeatable for the quality you receive. Their vodka, for example, is often compared to Grey Goose. You won’t find these bottles anywhere else, not even online. Costco’s liquor section is a hidden gem for savvy shoppers.

7. Giant Cheese Wheels

If you love cheese, Costco is a paradise—especially when it comes to their massive wheels of imported Parmigiano-Reggiano. These 72-pound wheels are aged and imported directly from Italy. While they’re not for the average shopper, they’re perfect for catering, parties, or serious cheese enthusiasts. The quality is restaurant-grade and comes with certification. Other retailers don’t offer cheese in this size or caliber. It’s a foodie dream come true.

8. Pre-Made Sushi Platters

Costco’s sushi platters are freshly made and ideal for events or large family dinners. The quality is surprisingly good for a bulk store. They’re made daily in many locations and feature a variety of rolls and nigiri. You’ll often find 48–60 pieces for the price of one restaurant dinner. These are exclusive to select Costco stores with in-house sushi chefs. They’re convenient, affordable, and crowd-pleasing.

Costco carts

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9. Custom Casket and Funeral Packages

One of the most surprising offerings at Costco is its selection of funeral products. From caskets to urns and full memorial packages, these are sold through the Costco website. The prices are significantly lower than traditional funeral homes. While it may seem unusual, it’s a practical and respectful offering for members. You won’t find these services at other bulk retailers. Costco brings affordability even to life’s most sensitive moments.

10. Bulk Wagyu Beef

Wagyu beef is one of the most luxurious cuts of meat, and Costco sells it in bulk at prices far lower than gourmet shops. It’s rich, buttery, and perfect for special occasions. They often stock A5-grade Wagyu from Japan or American-raised Wagyu steaks. You can buy entire roasts or frozen steaks online or in select stores. This level of quality is rarely found in mainstream grocery stores. For steak lovers, it’s worth the membership alone.

11. Engagement Rings and Fine Jewelry

Costco’s fine jewelry selection includes diamond engagement rings, sapphire bracelets, and gold necklaces. Some of these items are worth tens of thousands of dollars—but still cost less than at jewelry boutiques. Each item comes with a certificate of authenticity and a generous return policy. Members appreciate the transparency and value. You may not expect to buy an engagement ring at Costco, but it’s an increasingly popular option. The jewelry counter is worth a closer look.

12. Emergency Food Supply Kits

Preparedness is easier with Costco’s large-scale emergency food kits. These kits can feed a family for weeks and include freeze-dried meals, grains, and essentials. With growing interest in emergency planning, these products are exclusive to warehouse and online shopping. Other grocery stores don’t stock this type of bulk survival gear. Costco’s pricing makes it affordable to prepare without panic. Peace of mind is just another membership perk.

Expect the Unexpected at Costco

Costco’s shelves are full of more than bulk basics—they’re home to unexpected treasures you won’t find anywhere else. From high-end luxury items to quirky and practical surprises, shopping at Costco is always an adventure. Their exclusive product line combines quality, quantity, and value in ways few retailers can match. Whether you’re planning a party, stocking your pantry, or splurging on something special, Costco has you covered. It’s more than a store—it’s an experience. And for members, these hidden gems make every trip worth it.

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