Dollar General has built a reputation as an affordable shopping destination, but not every purchase is a bargain. While the store offers convenience and low prices on certain items, shoppers often overlook hidden markups and questionable business practices that make their way into their final bill. From overpriced essentials to misleading deals, here are seven ways Dollar General may be ripping you off.

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1. Charging More at the Register Than the Shelf Price
One of the biggest complaints against Dollar General is pricing discrepancies between the shelf and register. Shoppers frequently report being charged more at checkout than what was advertised on the shelf. Several state attorney generals have even sued the company over these overcharges, which can add up over time. If you shop at Dollar General, always check your receipt to ensure you’re paying the correct price.
2. Overpricing Name-Brand Groceries
Dollar General often marks up name-brand grocery items far beyond what you’d pay at a traditional grocery store. While the store appears to offer discount prices, everyday necessities such as milk, bread, and cereal can sometimes cost more than they do at Walmart or Aldi. Shoppers looking to save should compare prices before assuming they’re getting a deal.
3. Selling Smaller Product Sizes at Higher Prices
Shrinkflation is common at Dollar General, where products come in smaller sizes but still cost as much—or more—than their full-sized counterparts. Household essentials like detergent, toilet paper, and snacks may seem cheap but often contain fewer ounces or sheets per package than the same items sold at other retailers. This means you’re paying more per unit without realizing it.
4. Offering Low-Quality Private-Label Products
While store-brand products can be a great way to save money, Dollar General’s private-label items are often of lower quality compared to competitors. Many customers report that Dollar General’s brands don’t perform as well as name brands, leading to wasted money when products need to be replaced sooner than expected. In many cases, you’re better off spending a little more on higher-quality alternatives.
5. Misleading “Dollar” Deals

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Despite its name, Dollar General is not a true dollar store. Many items cost well over a dollar, and in some cases, you’ll find products that are priced higher than at big-box retailers. The store’s signage and branding can make shoppers believe they’re getting extreme bargains when, in reality, the prices aren’t always the lowest available.
6. Limited Coupon Acceptance and Restrictions
Dollar General advertises savings through digital and paper coupons, but their coupon policies can be restrictive and confusing. Some locations refuse to honor manufacturer coupons, while others limit stacking deals that could otherwise lead to bigger savings. Shoppers expecting to use coupons to maximize their discounts may find themselves disappointed at checkout.
7. Poor Product Rotation Leading to Expired Goods
Dollar General stores are frequently criticized for failing to rotate products properly, leading to expired or close-to-expired goods being sold. Customers often report finding old dairy products, stale snacks, and even outdated medicine still on the shelves. If you shop here, always check expiration dates before purchasing to avoid wasting money on unusable items.
Dollar General may seem like a convenient, budget-friendly option, but many of its so-called deals come with hidden costs. Between misleading pricing, poor-quality products, and restrictive coupon policies, shoppers need to stay alert to avoid being overcharged. To truly save money, compare prices at other retailers and always check your receipts.
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