Many shoppers assume that Walmart offers the lowest prices on everyday essentials, but that’s not always the case. While Walmart is known for its budget-friendly reputation, certain pricing strategies can actually lead customers to spend more than they would at Target. Whether it’s sneaky price markups, hidden fees, or misleading deals, some Walmart shoppers are unknowingly paying more than they should. On the other hand, Target frequently runs promotions, offers better price matching, and provides additional discounts through its loyalty program. Here are eight reasons why you might be paying more at Walmart than at Target.
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1. Walmart’s “Rollback” Prices Aren’t Always the Best Deal
Walmart advertises “Rollback” prices as temporary discounts, but these deals aren’t always the lowest available. Many Rollback prices are just minor reductions from an already inflated price, making the discount seem better than it is. Meanwhile, Target’s regular pricing on the same items is often lower, even without a sale. Checking unit prices at both stores before assuming a Rollback deal is worth it can help you avoid overpaying.
2. Target’s Price Match Policy Is More Customer-Friendly
While both Walmart and Target offer price matching, Target’s policy is generally more flexible and shopper-friendly. Target allows customers to request price matches from multiple major retailers, including Amazon, Best Buy, and Walmart itself. Walmart, on the other hand, only matches prices from Walmart.com and select online competitors. This means that if you find a lower price at a competing store, you’re more likely to get a better deal at Target than at Walmart.
3. Walmart’s Grocery Prices Can Fluctuate More Than Target’s
Walmart adjusts its grocery prices frequently, often raising costs on high-demand items when supply is low. This means that a grocery item that’s cheap one week could be significantly more expensive the next, depending on store inventory. Target, by contrast, has more stable pricing and runs weekly promotions that make it easier to predict costs. If you’re buying fresh produce, dairy, or meat, checking Target’s prices first could save you money in the long run.
4. Target Circle Offers Exclusive Discounts That Walmart Doesn’t Have
One of Target’s biggest advantages is its Target Circle rewards program, which provides automatic discounts on popular items. Walmart doesn’t have a comparable program for everyday shoppers, meaning customers miss out on extra savings opportunities. Target Circle also offers personalized deals based on shopping habits, making it even easier to save. If you’re a frequent shopper, using Target Circle can help you consistently pay less than you would at Walmart.
5. Walmart’s Name-Brand Items Are Sometimes More Expensive
While Walmart is known for its Great Value brand, many of its name-brand products are more expensive than those at Target. This is especially true for packaged foods, beverages, and household essentials. Target frequently runs sales on name-brand items that Walmart rarely discounts, making it the better option for those who prefer well-known brands over store brands. Checking name-brand prices at both stores before making a purchase can reveal surprising price differences.
6. Walmart Pushes Larger Package Sizes That Cost More Upfront
Walmart often sells larger package sizes of groceries and household products, making it seem like you’re getting a better value. However, buying in bulk isn’t always the cheapest option if you don’t need that much of a product. Target offers more flexible sizing options, allowing customers to buy only what they need without overspending. Before grabbing the biggest package at Walmart, compare the unit price to ensure you’re truly getting the best deal.
7. Target Has More Frequent Clearance Markdowns
Target’s clearance markdown system is one of the best-kept secrets for shoppers looking to save money. Many Target locations mark down items weekly, offering significant discounts on everything from clothing to home essentials. Walmart clearance, by contrast, is more unpredictable, with some items staying at full price for weeks even when they’re no longer in demand. If you’re looking for consistent clearance savings, Target is often the better bet.
8. Walmart’s Online Prices Can Be Higher Than In-Store Prices
One of Walmart’s most frustrating pricing strategies is the difference between online and in-store prices. Some items are listed cheaper online but are more expensive if you buy them in person, while others have in-store-only discounts that aren’t available online. Target’s online and in-store prices are more aligned, making it easier for shoppers to find the best deal. Before purchasing from Walmart, it’s always worth checking the price online and in-store to avoid overpaying.
While Walmart has a reputation for low prices, many shoppers are unknowingly paying more than they would at Target. With misleading Rollback prices, unpredictable grocery costs, and fewer loyalty rewards, Walmart’s savings aren’t always as great as they seem. Target’s price-matching policy, frequent sales, and Target Circle discounts often make it the better choice for budget-conscious shoppers. Comparing prices at both stores and taking advantage of available promotions can help you get the best deals without falling for pricing tricks.
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