Shatel Huntley has a Bachelor's degree in Criminal Justice from Georgia State University. In her spare time, she works with special needs adults and travels the world. Her interests include traveling to off the beaten path destinations, shopping, couponing, and saving.
The grocery industry has aggressively pivoted toward digital coupons in 2025, promising shoppers convenience and personalized savings. Yet, industry data reveals a troubling trend: a massive number of these digital offers are going unredeemed. While the potential for savings is higher than ever, the actual utilization rate is lagging. This disconnect is not due to…
Every January, the grocery industry introduces a fresh wave of trends designed to capture your “New Year, New You” budget. In 2026, the marketing machine is shifting into high gear with buzzwords like “fibermaxxing” and “ancestral fats.” While these trends often promise better health or higher quality, they usually come with a significantly higher price…
Every holiday season, there is a specific category of items that defy the rules of smart shopping. Usually, patience pays off, and waiting for a coupon or a sale yields the best price. However, for certain high-demand Christmas items, waiting for a deal means missing out entirely. These products have such limited inventory and high…
The weekly grocery circular is becoming a relic of the past. In late 2025, the best deals are digital, and they are increasingly exclusive to app users. Retailers like Kroger, Target, and Publix are using their apps to offer “flash” coupons and early-access deals that are not available in the printed ads. These digital-first offers…
The holiday season is a dangerous time for a budget. Even shoppers who are disciplined for eleven months of the year tend to lose control in December. The combination of social pressure, nostalgia, and aggressive store marketing creates a perfect storm for overspending. Analyzing a typical holiday grocery receipt reveals distinct patterns of financial leakage…
Produce is the one section of the grocery store where paper coupons are virtually nonexistent. While the center aisles are flooded with discounts for processed snacks and boxed dinners, fresh fruits and vegetables remain stubbornly full-price. This is because produce is a commodity market with razor-thin margins, unlike manufactured goods, where brands have massive marketing…
The grocery store is rarely the first place that comes to mind when you think of holiday gift shopping. However, amidst the frozen peas and paper towels, everyday supermarkets hide distinct pockets of luxury. For the food lover in your life, a thoughtfully curated bundle of high-quality ingredients is often more appreciated than a generic…
A quiet revolution is happening in the grocery industry, and it is entirely digital. While traditional couponers are busy clipping paper inserts, a new wave of tech-savvy shoppers is using “food rescue” apps to secure massive discounts on premium groceries. These apps, which partner with major supermarket chains, allow stores to sell near-expiry food directly…
The health food aisle is a minefield of marketing. We are trained to look for buzzwords like “natural,” “gluten-free,” and “energy,” assuming they equal weight loss. Unfortunately, many products marketed as healthy are actually calorie bombs in disguise. They are packed with hidden sugars and dense calories that can derail your diet without you even…
News headlines proclaim that inflation is cooling, yet the receipt at the grocery checkout tells a different, more painful story. Shoppers are confused by the disconnect between the official economic data and the volatile prices they see on the shelves in late 2025. The reality is that holiday grocery prices are being whipped around by…
Marketing executives spend billions to convince you that their brand name tastes better. For many years, this was often true. However, the quality gap between national brands and private-label products has virtually vanished in many categories. Today, store brands are often manufactured in the same facilities as the big names, using nearly identical recipes. When…
The holiday season brings immense pressure to provide a bountiful feast, but for many families, the budget simply does not stretch far enough. If you are facing a lean Christmas, you are not out of options. Communities across the country have mobilized to ensure that no one goes hungry on December 25th. Beyond the well-known…
A grocery store is a living ecosystem that changes with the seasons. In the winter months, the layout of the store shifts dramatically to match the psychological state of the consumer. These physical movements of merchandise, known as shelf rotations, create predictable waves of clearance deals. By understanding the flow of winter inventory, you can…
Most shoppers look for coupons in the weekly flyer or the store’s app. However, there is a hidden layer of savings that exists in the form of specialized codes. These are not the generic promo codes you find on coupon aggregators that rarely work. These are specific, verifiable mechanisms that retailers use to reward engagement,…
The landscape of frugality has shifted. In 2025, the most successful couponers are no longer defined by massive binders of paper clippings. They are data-driven, digitally savvy strategists who understand the algorithms of retail as well as they understand their own pantries. These modern shoppers have developed specific behavioral patterns that separate them from the…
The transition from one year to the next brings a unique chaos to grocery store operations. While shoppers are focused on champagne and black-eyed peas, store managers are focused on payroll hours and inventory clearing. This clash creates a specific set of operating hours during the New Year’s holiday that can either ruin your shopping…