8 Types of Coupon Misuse and Fraudulent Practices That Harm Retailers and Consumers

8 Types of Coupon Misuse and Fraudulent Practices That Harm Retailers and Consumers

Coupons are a popular tool for saving money on groceries and other goods. When used correctly and ethically, they benefit both consumers (with discounts) and businesses (by driving sales and product trials). However, coupon misuse and outright fraud are significant problems. These illicit activities cost retailers and manufacturers millions of dollars annually. These losses can…