Retail Brand Overhaul at Grocery Chain Signals New Private Label Focus

Retail Brand Overhaul at Grocery Chain Signals New Private Label Focus

If you’ve noticed new packaging, new shelf tags, or unfamiliar “store” brands popping up, you’re seeing a bigger strategy in motion. Grocery chains don’t refresh branding just for fun—they do it to steer shoppers toward higher-margin items and more consistent supply. That usually means more emphasis on store-owned products that can compete directly with national…