9 Ways Retailers Use Psychology to Manipulate Your Purchases

9 Ways Retailers Use Psychology to Manipulate Your Purchases

Walking into a store or browsing online, you might think your buying decisions are purely rational. However, retailers invest heavily in understanding consumer psychology and employ subtle (and sometimes not-so-subtle) tactics designed to influence your behavior and encourage you to spend more. Recognizing these techniques can help you become a more mindful consumer, making choices…