Buy One Get One Free (BOGO) promotions are a staple in supermarket marketing. At first glance, these deals feel like a win—why not get two for the price of one? But behind the flashy signs and limited-time urgency lies a more complicated reality. BOGO offers can encourage unnecessary spending, inflate original prices, or push items close to expiration. While some promotions truly add value, others are designed to get you to buy more than you planned.
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Not All BOGO Deals Offer Real Savings
One of the biggest issues with BOGO deals is the pricing behind them. Sometimes, retailers raise the original price before offering the free item, so the “deal” isn’t as generous as it seems. For example, a product that normally costs $2.50 may jump to $4.00 when placed in a BOGO sale. In that case, you’re essentially paying for both items anyway. Without knowing the standard price, it’s easy to fall into the trap.
You Might Buy More Than You Need
BOGO deals encourage bulk buying—even if you don’t need the second item. This is especially problematic with perishable goods like dairy, bread, or frozen meals. Shoppers often end up throwing away food they didn’t get a chance to eat, wasting both money and resources. Unless you have a plan to use or store everything, that “free” product may just become trash; it’s only a deal if you use it.
Impulse Buys Add Up
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The placement of BOGO deals in high-traffic areas like aisle ends or near checkouts is no accident. These displays are designed to catch your eye and trigger an impulse decision. You may not have planned to buy peanut butter or cereal, but the “free” sign makes it feel urgent. Over time, these extra purchases inflate your grocery bill and bust your budget. If you don’t stick to your list, you could end up spending more than you save.
Understanding Store Policies Matters
Some stores require you to buy two items to get the deal, while others will let you buy one at half price. That’s why it’s important to understand your local store’s policy on BOGO offers. If you’re forced to buy two, and only need one, you’re spending more than necessary. Shoppers who understand these terms can spot the true value—or lack thereof—in each deal. Don’t be afraid to ask a cashier if the sign isn’t clear.
BOGO deals can be a great way to save—if you know how to use them strategically. Always check unit prices, expiration dates, and whether you’ll use the extra product. The best way to win with BOGO is to be informed, not impulsive. With a little planning, you can take advantage of real savings without falling for retail tricks.
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