Shopping at Costco can be a great way to save money, but some hidden secrets behind their pricing system can help you save even more. One of the most interesting clues lies in the price tags ending in .97. If you’ve ever wondered what those numbers signify, you’re not alone. Understanding how these codes work can help you find the best deals and make smarter purchasing decisions. Here’s what you need to know about Costco’s .97 price tags and how to use them to your advantage.

The Truth About Costco’s “Ending in .97” Price Tags

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1. What the .97 Price Tag Really Means

At Costco, items ending in .97 are typically marked down as clearance items. These products have been reduced to move inventory quickly, either because they are seasonal, discontinued, or simply not selling well. Unlike other price codes, .97 indicates that the store is offering the item at a significant discount. If you see something you want with a .97 price tag, it’s a good idea to grab it before it’s gone.

2. Limited-Time Deals

Items marked with .97 are often available for a limited time. This means they could be gone the next time you shop. Costco frequently rotates its stock to make room for new products, so once a .97 item is sold out, it may not be restocked. If you find a great deal with a .97 tag, it’s worth stocking up if it’s something you regularly use.

3. They’re Different From .99 and .49 Tags

Costco uses various price endings to indicate different types of deals. Items ending in .99 are regular-priced items, while those ending in .49 or .79 are often special promotions from the manufacturer. However, the .97 price tag is unique because it’s specifically meant to indicate clearance items. Paying attention to these codes can help you distinguish between true deals and standard prices.

4. How to Find the Best .97 Deals

To make the most of Costco’s .97 pricing, try to visit the store during midweek hours when new markdowns are often introduced. Also, pay attention to asterisks on price tags. If you see an asterisk in the upper right corner of the sign, it means the product is being discontinued. Combining these two tips can help you score great deals on items that are about to be removed from the shelves.

5. Why Costco Uses This Pricing Strategy

The .97 pricing strategy allows Costco to clear out inventory quickly without having to promote discounts heavily. By using subtle price reductions, the store maintains its reputation for offering low prices while also encouraging impulse purchases. Additionally, customers who understand the significance of the .97 tag are more likely to make immediate buying decisions, knowing that the deal might not last.

Costco’s .97 price tags are a clever way to offer hidden discounts without drawing too much attention. By knowing how to spot these deals and understanding their significance, shoppers can save even more money during their warehouse visits. Whether you’re a casual shopper or a dedicated Costco member, keeping an eye out for .97 price tags can help you score some of the best bargains the store has to offer.

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