TikTok has become an influential platform for discovering the latest trends, especially when it comes to groceries. From unique snacks and beverages to convenient meal-prep items, viral TikTok products often fly off grocery shelves, promising innovative taste and convenience. But do these products always live up to their internet hype? To save you from grocery store disappointment, we’ve compiled a definitive list of seven viral grocery items worth trying—and three you might want to skip.
1. Worth It: Trader Joe’s Everything But The Bagel Seasoning
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Trader Joe’s Everything But The Bagel Seasoning has undeniably earned its status as a TikTok favorite. Users frequently sprinkle this flavorful blend of sesame seeds, garlic, onion, and sea salt on avocado toast, scrambled eggs, and even popcorn, elevating simple snacks into gourmet creations. Its versatility is unmatched, providing a savory boost to virtually any meal without effort. Fans appreciate the balanced flavor and crunchy texture, which add dimension to otherwise ordinary dishes. Plus, at just a few dollars per jar, this seasoning remains a budget-friendly pantry staple. Its overwhelming popularity online is well-deserved, making it a grocery item you should confidently purchase.
2. Worth It: Biscoff Cookie Butter
TikTok’s obsession with Biscoff Cookie Butter is entirely justified due to its uniquely delicious taste. This spread, crafted from crushed Speculoos cookies, offers a sweet, creamy texture perfect for spreading on toast, apples, or straight from the jar. Users frequently feature it in dessert recipes such as cheesecakes, ice cream toppings, or blended into milkshakes. Biscoff’s rich flavor provides a decadent experience unlike typical nut-based spreads, becoming a beloved treat among snack lovers. Its addictive qualities and broad versatility have secured its viral status. If you haven’t tried it yet, you’re genuinely missing out on something special.
3. Worth It: Rao’s Homemade Pasta Sauce
Rao’s Homemade Pasta Sauce gained rapid popularity through TikTok influencers praising its authentic, homemade flavor. Unlike other jarred sauces, Rao’s boasts high-quality ingredients without unnecessary additives, resulting in rich, restaurant-quality taste. Users emphasize that it requires no doctoring up—just heat, pour, and enjoy delicious pasta dishes at home. Although pricier than other supermarket sauces, its robust taste and ingredient transparency justify the higher price tag. Fans consistently describe Rao’s as the closest grocery-store alternative to homemade sauce, making it a worthwhile viral buy. If you crave easy yet gourmet-quality pasta dinners, Rao’s Homemade Sauce lives up to the hype.
4. Worth It: Fairlife Protein Shakes
Fairlife Protein Shakes skyrocketed in popularity on TikTok for their exceptional nutritional profile and surprisingly great taste. Offering up to 30 grams of protein per serving with reduced sugar and lactose-free milk, these shakes stand apart from typical protein drinks. Users rave about their smooth, creamy consistency and appealing flavors like chocolate, vanilla, and strawberry, making them ideal for post-workout recovery or quick breakfasts. Fairlife shakes are often praised for curbing hunger and providing sustained energy throughout busy days. Their practicality and deliciousness have created dedicated fans online who consistently recommend them. This viral grocery find is an absolute must-have for health-conscious consumers.
5. Worth It: Olipop Sparkling Tonics
Olipop Sparkling Tonics, known for their gut-friendly properties, quickly became TikTok sensations due to their appealing flavors and health-conscious ingredients. Packed with prebiotics, botanicals, and fiber, these drinks promise a tasty, soda-like experience with fewer calories and improved digestive benefits. Popular flavors like Vintage Cola, Root Beer, and Strawberry Vanilla taste remarkably similar to traditional sodas without the excessive sugars and additives. Users appreciate how Olipop satisfies soda cravings without the guilt or negative health impacts of regular soft drinks. Its popularity continues growing online, praised for effectively balancing flavor, health benefits, and convenience. For soda lovers looking for healthier alternatives, Olipop fully deserves its viral acclaim.
6. Worth It: Kewpie Mayonnaise
Japanese Kewpie Mayonnaise captured TikTok’s attention due to its distinctively creamy texture and uniquely rich, umami flavor. Unlike traditional American mayonnaise, Kewpie uses only egg yolks, rice vinegar, and a touch of MSG, resulting in a deeper, more savory taste. Users showcase Kewpie mayo drizzled on sushi bowls, sandwiches, and even ramen, emphasizing how significantly it enhances everyday dishes. Its smooth consistency and satisfying flavor justify its slightly higher price point compared to conventional mayonnaise. Once you’ve tasted Kewpie, it’s hard to return to traditional brands, confirming its viral status as completely justified. This flavorful condiment deserves space in every adventurous home cook’s refrigerator.
7. Worth It: Just Bare Chicken Nuggets
Just Bare Chicken Nuggets, frequently compared to Chick-fil-A nuggets on TikTok, have become a popular viral grocery staple. Fans love these lightly breaded, all-white-meat chicken nuggets for their crispy texture, real chicken flavor, and convenience. Quickly cooked in an air fryer or oven, Just Bare nuggets replicate restaurant-quality chicken at home, becoming a favorite among busy households. TikTokers frequently praise them as a cheaper, yet equally tasty alternative to fast food options. At an affordable price point and conveniently available in major grocery stores, Just Bare nuggets make a practical, delicious buy. This viral product fully deserves its popularity, delivering taste, convenience, and affordability.
8. Skip It: Cloud Bread
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Cloud bread, a viral baking trend on TikTok, appears attractive and colorful but typically disappoints upon tasting. While visually appealing, this egg-white-based bread often tastes overly eggy or bland, with an unappetizing spongy texture. Many TikTok users admit cloud bread looks better on camera than it tastes, making the effort and ingredients feel wasted. Additionally, cloud bread lacks nutritional value, failing to deliver significant protein, fiber, or flavor. Users typically agree it isn’t worth the effort or hype, as the final product rarely meets expectations. Skip this trendy item; your time and ingredients are better spent elsewhere.
9. Skip It: Nature’s Cereal
Nature’s cereal, made famous by TikTok influencer Lizzo, involves combining fruit, coconut water, and ice cubes into a cereal-like breakfast. While refreshing, most consumers find it unsatisfying as a standalone meal due to a lack of protein, healthy fats, or fiber. Nature’s cereal often leaves eaters hungry shortly afterward, negating its appeal as a breakfast replacement. Although tasty, it can feel overpriced and overrated, offering little beyond basic fruit salad with coconut water. Nutritionally and financially, it’s not worth the internet buzz. You’re better off enjoying fruit salad or smoothies that actually satisfy.
10. Skip It: Pasta Chips
Pasta chips became briefly viral as air-fried snacks, but users quickly realized they aren’t worth the hype. Although easy to prepare, the chips often turn out excessively dry, bland, or overly crunchy, losing pasta’s delicious qualities. Most TikTok reviewers agree they’re underwhelming compared to standard chips or traditional pasta dishes. Additionally, the seasoning struggles to adhere properly, leaving uneven flavoring and unappetizing textures. Ultimately, this snack falls short of expectations, making it easy to skip this trendy grocery item. Stick to classic pasta recipes instead.
Hype vs. Reality in Viral Groceries
TikTok undoubtedly introduces grocery products worth your money and some worth ignoring. By recognizing which items genuinely offer quality, convenience, or exceptional taste, you can enjoy viral finds without disappointment. Embrace grocery store trends selectively—some truly do justify their online popularity, while others fall short of expectations.
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